Are you losing customers because of your conventional advertising strategy? Then it’s time to change your advertising strategy to a lead generation strategy to acquire more customers. If you are not leveraging the benefits of Facebook Ads you are losing a ton of new customers and profit. When you are ready to move forward with Facebook Ads then you can book your free strategy call with me.
However, if you are still not sure about how Facebook ads can help your business, keep reading and we’ll help you to realize the benefits that your business can reap with the help of Facebook Advertisement.
Did you know “ You lose money each day when your business doesn’t advertise on Facebook”
Here’s why :
- Your prospects are spending most of their time on Facebook:
As per the latest data, 80% of Internet users are using Facebook. The most prevalent Facebook users are:
- 88% are 18-29
- 84% are 30-49
- 72% are 50-64
- 65% are 65+
In total Facebook have over 2 Billion daily active users. On average, users check their Facebook an average 8 times per day. Regardless of whom you are targeting as your customer base, they are using Facebook and they are using it daily. Therefore, one of the major reasons for advertising on Facebook is that your customers are using it and are using it daily.
- Facebook Advertising is Cost Effective
Another major benefit of why you should be using Facebook advertising is that it’s one of the cheapest forms of advertising.
You can start with a minimum spend of $1 and can reach 500-600 people. It this digital era it doesn’t make sense to spend more money on radio ads, billboards, and television commercials to reach the same audience.
- Facebook Ads are target oriented.
Another major factor of using Facebook advertising is the ability to target the exact audience, which is not achievable with conventional advertising. Facebook allows you to target exact people based on their age, interest, location, and behaviour. If you know the user persona of your target audience, then you can use the Facebook advertisement to engage with them.
- Faster advertising
Facebook advertising is fast as compared to the conventional advertisement, which means it drives immediate results. You can reach thousands of people a day with the help of Facebook ads. So if you are looking for a faster way to drive traffic and generate leads to convert sales into your business, Facebook advertising is the best solution for you.
- Facebook increases revenue and sales.
It’s not a myth that Facebook advertising helps a business generate revenue and sales. Below is the screenshot of a business that we helped with Facebook ads, The total amount that we spent onto Facebook was $519 and in return, we helped the business generate$1557 in sales. On an average conversion cost was $3.40 per conversion, which is much better than if compared with Radio ads or TV commercials.
Looks great, right? But increasing sales through Facebook advertisement is not a cup of tea for everyone. It requires experience and time as you could easily waste hundreds of dollars and not see any ROI.
- Lower cost per acquisition
When you can get a Facebook advertisement working for your business, it will decrease the acquisition cost. As we know Facebook advertising is cheap, you can reach the right people effectively leaving other expensive mediums like radio, billboard ads behind in its wake.
Do you wonder how an advertisement for a website that you visited earlier starts following you everywhere on Facebook? This is an advertising tactic known as remarketing. Remarketing allows the advertisers to chase their recent website visitors over Facebook. This simply means that if someone went to your website and then did not purchased or contacted you, you can re-engage those users with the Facebook ads. Remarketing provides a huge benefit and can improve your conversions dramatically.
- Real-Time advertising
Facebook advertising is done in real-time. You can look right at your campaign in real-time and know what’s happening with it and you can do the amendments right away in your campaign.
While in other forms of advertisement this is not available. If you are investing in Radio Ads, Television Ads or print media advertisements you won’t be able to change the ads until you see the results once the campaign is over and you will have to bite the bullet and cope up with the loss. While advertising on Facebook you can change the campaign and make adjustments with immediate effect in order to gain more ROI.
- Mobile Advertisement
It’s no secret that social media (and the internet in general) is primarily accessed on mobile devices the average consumer spends five hours per day on their mobile device. Facebook is the clear leader with 19% of the time spent on Facebook versus any other medium.
What is your brand doing to take advantage of the mobile trend?
Did you know that Facebook gets over 8 billion average daily video views and 100 million hours of video watched every day, Facebook has become a top player in the social media video landscape. 85% of Facebook users watch videos with the sound off while captioned video ads can increase video view time by an average of 12%. While 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
Based on the Facebook stats people are 5 times more likely to watch video daily on a smartphone than on desktop.
Brands use video to boost organic engagement and stand out in feeds filled with text and images.
Facebook’s standalone Messenger App has a cool 1.2 billion monthly active users. What this means for brands is you need to get active on Facebook Messenger. The numbers show consumers are all-in, so you should be too. One creative way some brands are using Facebook Messenger is by creating chatbots to facilitate their social customer care efforts.
- Facebook Advertising Stats
Getting Facebook advertising right can result in some of the best ROI in all forms of advertising. 93% of marketers use Facebook advertising regularly, which translate to about 3 million businesses that use Facebook to market their business. In order to be effective images account for 75-90% Facebook advertising performance while mobile advertising is the future of online advertisement.
70% of Internet users use their mobile phones to take decisions and over 85% of Facebook users access their Facebook account from the mobile phone. So if you were following the traditional advertisement mediums you wouldn’t be able to target these people.
Advertising over Facebook gives you an edge and you can reach your audience in an effective manner and can increase your conversion rate.
Are you one of these businesses?
Still confused on whether you should dive into the Facebook Advertising campaign or not? We do understand and we would like to answer all your questions.