THE SPOT YELLOW
Writing about online advertising, digital marketing and practical strategies to grow your business
At Spot Yellow Digital, we are excited to announce the arrival of two new employees, Henry Jackson, and Luke Keogh. We are looking forward to what these boys can offer to the company and we hope that they learn something along the way. Hear what the boys had to say on...
Who is Spot Yellow Digital To learn about who I am and how we can help you with your lead generation sales funnel I encourage you to watch the quick start video right now!
Why you should consider Facebook AdvertisingTo get the most out of what a lead generation sales funnel can do for you!
Why do you need to create a lead generation sales funnel Why a sales funnel on Facebook is important.
How to create your perfect Facebook AdHow to create your perfect Facebook Ad Campaign!
Simple Facebook Ad Campaign FrameworkA simple framework for your Facebook ad campaign.
How to Create Advertising that Sells on Facebook What you need to know about advertising campaigns before you start.
How to Target Your Prospective AudienceFacebook Ads allows you to micro-target your audience. Understand the framework in more details.
How to help clients engage with you Engage your prospective clients on Facebook with a great lead magnet and use the SAGE principle
How to move a cold lead into a warm lead with Facebook AdsMoving a cold audience to a warm engaged lead using a sales funnel.
What makes the perfect Facebook Ad The three C selling formula for the perfect online Facebook Ad.
Can You Actually Generate High Quality Leads from Facebook Ads You can create more business using Facebook Ads for Lead Generation.
Service Professionals How to Generate LeadsYour client is on Facebook have you considered Advertising?
Steps to Creating Your Perfect Facebook Advert How to attract your ideal 4% of clients.
Clients are literally everywhere, though you may feel like they are very elusive. A big reason for this is that you’re not sure what kind of client you actually want to work with or what you would like to offer. When you target everyone as your client base, You can't...
‘I don’t know the key to success, but the key to failure is trying to please everybody.’ The whole idea of niching and narrowing your focus may make you a little nervous because you are scared of missing out on a potential client. I get that, as it was the same for...
When I ask business owners how they find most of their clients, do you want the answer is? Almost always ‘word-of-mouth’. We all know that word-of-mouth is the sure-fire way to generate new business. We know that a single referral can start a chain reaction of new...
Marketing! When some people hear marketing they think of advertising – must put an ad in the newspaper, Google or Facebook to generate sales. For others it’s selling – our sales reps aren’t doing enough they must see and sell to more customers each day. And others...
Are you losing customers because of your conventional advertising strategy? Then it’s time to change your advertising strategy to a lead generation strategy to acquire more customers. If you are not leveraging the benefits of Facebook Ads you are losing a ton of new...
Facebook is the biggest social media network in the world with 2.23 billion monthly active users. 1.5 billion out of those 2.23 billion users login to Facebook every single day. On average, 5 new users sign up for Facebook every second. You might be wondering why am I...