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Clients are literally everywhere, though you may feel like they are very elusive. A big reason for this is that you’re not sure what kind of client you actually want to work with or what you would like to offer. When you target everyone as your client base, You can't...

‘I don’t know the key to success, but the key to failure is trying to please everybody.’ The whole idea of niching and narrowing your focus may make you a little nervous because you are scared of missing out on a potential client.  I get that, as it was the same for...

When I ask business owners how they find most of their clients, do you want the answer is? Almost always ‘word-of-mouth’. We all know that word-of-mouth is the sure-fire way to generate new business.  We know that a single referral can start a chain reaction of new...

Marketing! When some people hear marketing they think of advertising – must put an ad in the newspaper, Google or Facebook to generate sales.  For others it’s selling – our sales reps aren’t doing enough they must see and sell to more customers each day.  And others...

Are you losing customers because of your conventional advertising strategy? Then it’s time to change your advertising strategy to a lead generation strategy to acquire more customers.  If you are not leveraging the benefits of Facebook Ads you are losing a ton of new...

Facebook is the biggest social media network in the world with 2.23 billion monthly active users. 1.5 billion out of those 2.23 billion users login to Facebook every single day. On average, 5 new users sign up for Facebook every second. You might be wondering why am I...