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THE SPOT YELLOW
DIGITAL BLOG

Writing about online advertising, digital marketing and practical strategies to grow your business
Understand your Ideal Clients and how to find them

Understand your Ideal Clients and how to find them

Clients are literally everywhere, though you may feel like they are very elusive. A big reason for this is that you’re not sure what kind of client you actually want to work with or what you would like to offer. When you target everyone as your client base, You can't...

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Niche Your Business Focus

Niche Your Business Focus

‘I don’t know the key to success, but the key to failure is trying to please everybody.’ The whole idea of niching and narrowing your focus may make you a little nervous because you are scared of missing out on a potential client.  I get that, as it was the same for...

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Building Profitable and Enjoyable Relationships

Building Profitable and Enjoyable Relationships

When I ask business owners how they find most of their clients, do you want the answer is? Almost always ‘word-of-mouth’. We all know that word-of-mouth is the sure-fire way to generate new business.  We know that a single referral can start a chain reaction of new...

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What’s the Value of having a Strategic Marketing Plan?

What’s the Value of having a Strategic Marketing Plan?

Marketing! When some people hear marketing they think of advertising – must put an ad in the newspaper, Google or Facebook to generate sales.  For others it’s selling – our sales reps aren’t doing enough they must see and sell to more customers each day.  And others...

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How To Use Facebook To Skyrocket Your Leads

How To Use Facebook To Skyrocket Your Leads

Facebook is the biggest social media network in the world with 2.23 billion monthly active users. 1.5 billion out of those 2.23 billion users login to Facebook every single day. On average, 5 new users sign up for Facebook every second. You might be wondering why am I...

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