Clients are literally everywhere, though you may feel like they are very elusive.
A big reason for this is that you’re not sure what kind of client you actually want to work with or what you would like to offer.
When you target everyone as your client base,
- You can’t create the kind of specific messages that turn exciting prospects into clients
- You might spend more time scrambling to do a variety of tasks than doing what you love and what you’re best at
- It’s difficult to establish yourself as an expert
- It’s hard to differentiate yourself from your competitors
We must be realistic, not all clients are suitable, your service/product or for the benefits you offer.
When you’re not clear it’s difficult to attract clients because they don’t know you’re meant to serve them. Your friends and business associates can’t refer people to you because they don’t know who you are looking for. Your marketing messages are probably not very clear and people aren’t responding to it… it’s very frustrating.
However when you know who your ideal client is, it becomes so much easier to find them, talk with them and attract them into your business.
It doesn’t have to take a ton of time to define your ideal client. Put yourself in their shoes, into their head, into their personality and answer these questions:
- Who do you really enjoy working with or who would you like to work with? Why?
- What problem are you solving for them? What benefits are you providing your ideal client?
- What is the outcome a client will achieve from working with you?
- Where are your ideal clients hanging out (online or in person)?
- What are their biggest pain points and how can you help?
- What is the one thing they wish they could learn how to do?
- What can you add or take away that will make things better for them?
Answering these questions will give you a solid base as you begin to find and work with these ideal clients. Your ideal clients may change over time as you evolve and learn more about you, what you offer and what clients you truly love serving.
Related Tag: Marketing Strategy For Online Business